OGILVY ON ADVERTISING

by David Oglivy

Oglivy of Oglivy & Mather, the advertising agency…

it’s so old school, everything about it, but it doesn’t mean that it’s not true or no longer prove to be true in a new modern era. I ended up buying the book simply because i like the typeface which is actually quite a plain and normal typeface.

To me, someone who wants to work in advertising but is unsure, this book doesn’t necessarily help to sway me to either side of the spectrum. I enjoyed reading it, but thinking about my career, that’s another daunting task

page 32

‘Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And Killers. Poets see an ad as an end. Killers as a means to an end.’ If you are both killer and poet, you get rich.

page 46

When you are appointed to head an office in the Ogilvy & Mather chain, I send you one of these Russian dolls. Inside the smallest you will find this message: ‘If each of us hires people who are smaller than we are, we shall become a company of dwarfs, but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants.’

Posted: July 4th, 2012
Categories: BOOKS
Tags: , ,
Comments: 1 Comment.
Comments
Pingback from I (A)M — 2012 in Review - December 31, 2012 at 2:55 pm

[...] What was the best book you read? anything that was related to Advertising, Oglivy on Advertising The copywriter’s Bible and The Art of Travel by Alain De [...]